Videocon Mobiles launches its sub-brand ‘Infinium’ to revolutionize 3G smartphone market

Videocon mobile phone division announced a new sub-brand in their smartphone portfolio that will be called as the ‘Infinium’ for premium 3G smartphones. Revolutionizing the Indian smartphone market with first of its kind initiative, the ‘Infinium’ Series aims to bring 3G smartphone experience to the emerging consumers in the country at an affordable pricing. The effort is to provide a complete smartphone experience to a consumer who looks for varied needs like processing power, camera capabilities, robust battery backup, excellent display etc., all at one place.

Videocon Infinium Series

The ‘Infinium’ series unleashes the power of Android technology for its eight superior 3G smartphones namely – A55HD, A55qHD, A54, A53, A52, A48, A42 and A31.

Customers mission while hunting for a smartphone is to get the best value for money no matter how he/she will use it in future. According to some data collected consumers these days use their smartphones for communication, social networking, photography, listening to music, watching movies or surfing the internet. Videocon claims that each of the smartphone under the ‘Infinium’ series is capable enough to handle all such demands.

The ‘Infinium’ series ranges from the flagship ‘A55 HD’, which has been manufactured for an eclectic user who demands the very latest and best in smartphone technology, to the about-to-be-launched A31, which caters to all the wants and needs of a first-time smartphone user. The current range in the ‘Infinium’ series – A55HD, A55qHD, A54, A53, A52, A48, A42 and A31 competes with the rest be it processing power, screen size and resolution, photo-capturing options and more that too in competitive prices ranging from Rs. 6000.

Mr. Khalid Zamir, Head Product Planning & Development, Videocon Mobile Phones Division commented on the launch, “The ‘Infinium’ series is one of the most significant developments by Videocon Mobiles in recent times. This flagship range of smartphones brings the pinnacle of research and development to the fingertips of our consumers, and is designed to deliver the best possible Android experience to them. With the wide range of ‘Infinium’ series smartphones, we seek to address the varied needs of every smartphone user –be it the first-timer or the ‘pro’. And all of this backed by the quality, trust and service reach of the Videocon name.”

Equipped with Android operating system the ‘Infinium’ series is customized with Videocon’s homemade ‘V-Store’ which enables one to easily access his/her favourite applications, be it games, mail, social networking, new channels and much, much more from the Android application repository.

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