Videocon Mobile Services part of the $4 billion worth Videocon Group, has unveiled its new vibrant and dynamic logo, ‘Videocon Telecom’ and has also signed in the internationally acclaimed young Punjabi actor and Singer, Gippy Grewal as its Brand Ambassador. With the new logo that reflects the core values of the brand and the new face that reflects the aspirations of the youth, it intends to connect with forward-looking, modern youth segment and extend its market presence.
Videocon Telecom stands for the modern, dynamic, forward-looking and multi-faceted youth of today, qualities that Gippy Grewal represents. While the new logo effortlessly connects the brand with the consumers, the young and versatile Gippy Grewal infuses fresh energy and vigour to the brand itself. The new logo creates a strong association of the brand with the telecom sector, which is complemented with the Gippy’s persona that provides it the essential visibility and a strong connect creating an enviable association for both. Gippy’s versatility, coupled with his simplistic approach and huge fan following shall go a long way in attracting the youth to the brand.
Videocon Telecom plans to leverage the association with Gippy Grewal through various mediums. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.