Micromax has entered in a competition triggered by Reliance Jio Phone. The company has launched a new 4G feature phone in partnership with BSNL. The new Micromax Bharat 1 is being touted by the brand as ‘Desh ka 4G phone’. Users will get unlimited calling and unlimited data at just Rs 97 every month. Read more to find about Micromax Bharat 1 4G Feature Phone Price in India, Specifications, and Features
Price and Availability
The Micromax Bharat 1 is priced in India at Rs 2,200. It will be available across India form 20th Oct onwards.
Specifications and Features
|Primary (Rear) Camera||2MP|
The Micromax Bharat 1 features a 2.4-inch display with QVGA resolution. It is powered by a Qualcomm Snapdragon processor along with 512MB RAM and 4GB internal storage. The affordable feature phone sports a 2-megapixel rear camera and VGA front camera. The dual-SIM handset is backed by a 2000mAh battery.
The new Bharat 1 comes pre-loaded with multiple content options under Micromax Entertainment. A suite of entertainment apps will offer access to Live TV, Music, Movies, and Videos. The new feature phone supports 22 different languages. Additionally, the new feature phone will offer access to online payments.
“The launch of Bharat 1, powered by Qualcomm 205 Mobile Platform will usher a new era by providing access to 4G, VOLTE, Payments and new opportunities to millions of users in India,” said Larry Paulson, Vice President & President Qualcomm India.
With Bharat 1, Micromax and BSNL aim to offer internet access to the 500 million+ feature phone users in India. The new feature phone offers a unique combination of specs and features at an affordable price. Additionally, users will get unlimited calling & unlimited data offer from BSNL at a just Rs 97 every month.
“BSNL is one of the major service providers in the country and has a vast reach and network that spreads across every nook & corner of the country. Both Micromax and BSNL have been working with an aim to bring the next wave of unconnected users on the Internet. We will now take this vision forward with Bharat-1 and create a compelling proposition for the users that is a first in the category,” said Rahul Sharma, Co-founder Micromax.
“We are proud that we are partnering with Micromax, a home-grown player which has been a key player in India’s growth journey and has contributed more than 150 million mobile users and this number is ever increasing. Connecting the last mile– to the Internet and relevant information – is an important part of the strategy for both BSNL and Micromax. We are confident that Bharat-1 will help millions of users experience the data and calling experience like never before,” added Anupam Srivastava, CMD, BSNL.
The Micromax Bharat 1 will take on the Reliance Jio Phone and Bharti Airtel’s Karbonn A40 Indian. We will have to wait and see how it performs in the vast Indian market.