Honor is an independent internet smartphone brand under Huawei. Honor is committed to be a global leading digital brand for mobile generation. It is a brand for users who have grown up in the Internet era and take positive attitudes towards life and is hence a brand ‘for the brave’. All the Honor products enjoy global aesthetics, super processing technology and massive patent support.
Honor products were launched in October 2014 with Flipkart.com in India and have received overwhelming response from the customers and recently celebrated its One year anniversary in the market. The success of Honor products like Honor 4X, Honor 6 plus aside some other, has reinforced the company’s commitment. Honor’s differential lies in its quality, ability to innovate and each of the products are a result of extensive research and development. Honor is looking at putting concerted efforts towards understanding the best and exclusive marketing model for each of its focus markets, so that it could best cater to the customers in these markets.