Facing stiff competition from various manufacturers like Motorola, Micromax and Nokia, Samsung has decided to expand its android smartphone portfolio in the entry level market segment especially in the sub 10,000 Rs price segment with the launch of three new smartphones – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT in India. They come with new features like a hardware button for better multitasking, multi-language support and premium leather finish inherited from the Samsung flagship devices. Read on to find out the detailed specifications, price and expert analysis on these devices.
Commenting on the launch, Mr. Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India said “Samsung is committed to offer the best in technology and innovative products at an affordable price to the consumers. We believe in cutting across language and data cost barriers to ensure every consumer has access to the world of smartphones. Especially created for the Indian market Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT have been launched to provide a larger set of consumers with the experience of superior mobile technologies and richer internet experience at an affordable price.”
Galaxy Star 2
Priced at Rs 5100, Galaxy Star 2 offers Dual SIM functionality, a 3.5″ display with 320×480 resolution, 1 GHz Single Core processor, 512 MB RAM, Android 4.4 KitKat, 2 MP camera with different shooting modes, 4 GB Internal memory with MicroSD expansion, Wi-Fi, Bluetooth 4.0 and a 1300 mAh battery unit. Colour options available are White and Grey.
Galaxy Star Advance
Priced at Rs 7400, Galaxy Star Advance offers Dual SIM functionality, a bigger 4.3″ display with 480×800 resolution, 1.2 GHz Single Core processor, 512 MB RAM, Android 4.4 KitKat, 3 MP camera with LED flash and different shooting modes, 4 GB Internal memory with MicroSD expansion, Wi-Fi, Bluetooth 4.0 and a 1700 mAh battery. It is available in Black and White colour options.
Galaxy Ace NXT
Priced similar to Galaxy Star Advance at Rs 7400, Galaxy Ace NXT comes with a Dual SIM and 3G functionality and a 4″ display with 480×800 resolution offering a higher pixel density than Galaxy Star Advance. It has a 1.2 GHz Single Core processor, 512 MB RAM, Android 4.4 KitKat, 3 MP camera with LED flash and different shooting modes, 4 GB Internal memory with MicroSD expansion, Wi-Fi, Bluetooth 4.0 and a smaller 1500 mAh battery. It is available in Black and White colour options.
The devices although priced appropriately, lag behind in terms of features and specifications from best sellers like Moto E and Micromax Unite 2. Moto E offers a Dual SIM functionality, a more powerful dual core processor, double RAM, a higher resolution display with gorilla glass 3 protection and a capable graphics processor unit in the same price segment. Samsung is following its usual strategy of expanding its portfolio in different price segments rather than actually offering anything new or unique for consumers. Samsung seriously needs to study the existing smartphone offerings from other manufacturers before flooding the market with such options to succeed in this ever competitive market.