Amazon Fire TV Cube With Hands-Free Alexa Launched in India

Amazon has launched a new Fire TV Cube in India. It is being touted as the “Fastest and Most Powerful Fire TV Device Ever With Hands-Free Alexa Voice Control”. Read more to find about Amazon Fire TV Cube Price in India, Specifications, Features

Amazon Fire TV Cube

The Amazon Fire TV Cube is touted as the “fastest and most powerful Fire TV Device” from Amazon as yet. It offers up to Ultra-HD HDR streaming and hands-free access to Alexa voice assistant.

The new streaming device combines the capabilities of Amazon’s Fire TV and Echo smart speaker ranges. It supports various HDR formats up to Dolby Vision, as well as Dolby Atmos audio.

You can easily search and navigate content with just your voice from across the room. Simply say “Alexa, switch on the TV” or “Alexa, watch Mirzapur ” and more. Let’s take a closer look:

Specifications and Features

  • Hands-free voice control
  • Dolby Vision
  • HDR, HDR 10+ support
  • Dolby Atmos audio
  • Eight microphones
  • Advanced beamforming tech
  • Multi-directional infrared tech
  • Cloud-based protocols
  • Controls smart devices

The Amazon Fire TV Cube is powered by a Hexa-core processor. It will offer instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second.

The new streaming media player also supports HDR and HDR 10+. For audio, it comes equipped with Dolby Atmos support.

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The Amazon Fire TV Cube features far-field voice control with eight microphones. An advanced beamforming technology combines signals from the individual microphones to make sure Alexa hears your request clearly.

The streaming device uses multi-directional infrared technology, cloud-based protocols, and HDMI CEC to control your entertainment system including compatible TV, Set-Top Box, A/V receivers, soundbar, A/V receiver, cable, etc.

You can simply say “Alexa, open Netflix” or “Alexa, find music videos on YouTube” or Alexa, watch Pokemon on Voot Kids”.

Amazon Fire TV Cube

The new streaming device supports content from platforms like Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, and more.

The Amazon Fire TV Cube also allows you to watch live TV channels with cable or set-top box providers. Additionally, you can access thousands of channels, apps, and Alexa skills.

Additionally, the streaming device lets you dim the lights, check the weather, and control other smart device. You can also listen to the news even with the TV off with the built-in speaker.

Amazon claims that the Alexa service is always getting smarter with new features, device control capabilities, and more. The hands-free voice functionally currently supports enhanced in-app voice controls.

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Pricing and Availability

Pricing Rs 12,999

The Amazon Fire TV Cube is priced in India at Rs 12,999. It can be purchased through and select Croma and Reliance outlets.

The smart device comes with an Ethernet adapter, Alexa Voice Remote, and IR extender cable. As an introductory offer, you can also get an HDMI cable (to connect Fire TV Cube) at no extra cost.

Amazon Fire TV Cube

“We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room,” said Parag Gupta, Head of Amazon Devices, India.

“We have combined the far-field voice technology of Echo devices with the much-loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver a theater-like experience at home,” he added.

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What do you think of the price and specs of the new streaming device? Share your views with us in the comments section below.

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