Hewlett Packard seems to be quite aggressive off late when it comes to the Indian market where it continues to have a strong hold and faces cut throat competition from the likes of Dell and Lenovo. Now the Indians have started favoring ultrabooks and tablets over conventional laptops and in-sync with their recently launched ultrabook , a hybrid tablet and an AIO computer, HP looks to foray into the slowly heating up tablet market and has just announced about their next product.
Rajiv Srivastava, president of printing and personal systems, HP India, stated to a website , “HP will be launching a 10 inch Windows 8 based tablet in January next year.” Windows 8 is the next big thing in the computing world and there is not a single company which is not releasing products to capitalize on the huge opportunities the OS brings. The new tablet has been named ElitePad 900 and according to a commercial release by the company had been readied up in July this year.
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HP Launches Envy X2 Windows 8 Hybrid, Envy Touchsmart Ultrabook 4, Envy 23 AIO
HP has launched three new Windows 8 devices in the Indian market and these are going to be the first devices in their Windows 8 portfolio and shall be instrumental in giving them a momentum to gain a market share in the premium segment where Dell and Lenovo dominate. HP was one of the first computing giants to capitalize on the Indian market but has lost its market share considerably over the years. Here we have a quick run through of their three new products.
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When Zen mobile started its operations in India, it had its work cut out. They knew they were going to be competing with Micromax and hired someone to sell their products whom Micromax hadn’t. They had the power of Amitabh Bachchan but Big B could not really sell their phones that well. To enhance the youth appeal , they got Imran Khan and Deepika Padukone to sell their mobiles but even they could not sell the brand well. Then they realized that it were the products they needed to focus on and they better start concentrating on the product power rather than star power.
Zen Mobile had brought in the UltraTab A900 in October and today has launched its smaller screened sibling, a 7 inch inch tablet with ICS , namely the UltraTab A700 3G, for Rs 9,499. The USP of the tablet is that it offers 3G connectivity through a 3G external dongle as well as a SIM card. Adding to it are the voice calling capabilities of the device which lend it a big plus in its favour over other budget tablet makers. The screen is a 5 point Multi-touch capacitive unit with a 1.3 MP in the front for your video calling.
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